BASIC TRAINING
TEAM
Sales Academy MedTech
Sales excellence for the MedTech industry. Expertise meets personal development.
Sales Academy MedTech
Four Pillars to Master the Regulated MedTech Market
Marketing
Strategy for the MedTech market.
Sales
Control your sales pipeline.
Develop your Sales Process
Self Awareness
Understand your inner drivers.
Your Customer
Win negotiations effectively.
What's in it for You?
Sales Academy MedTech - Segment
From newcomers to experienced industry professionals.
MedTech Newcomers
Get a quick start in MedTech Sales
Sales Reps from Other Industries
Gain MedTech specific knowledge
Candidates in the Hiring Process
Prepare for your new Medtech Sales role
Project Managers & Product Managers
Transition into MedTech Sales
Sales Academy MedTech - Market
Basic Training: Content and Structure
1
2
3
4
1
Marketing
  • Develop a specific "Market-To-Go Strategy" using frameworks like market segmentation, value proposition, and customer journey mapping.
  • Analyze the MedTech market, identify key customer segments, and create targeted messaging.
  • Apply methodologies hands-on to build a customized marketing strategy tailored to unique market dynamics and regulatory landscapes.
  • This strategy serves as a roadmap for sales excellence and a key component of the final examination.
2
Sales:
  • Develop a measurable and reproducible lead generation process, linked to your marketing strategy.
  • Utilize modern sales tools and CRM systems for consistent pipeline growth.
  • Master lead scoring, qualification frameworks, and conversion optimization techniques specific to the MedTech buying cycle.
  • Implement effective marketing mix instruments to achieve revenue goals.
  • This customized lead generation process is a key component of the final examination.
3
Self-Awareness:
  • Recognize your patterns as a salesperson and unlock authentic sales potential through personality development.
  • Understand personal imprints, behavioral tendencies, and emotional triggers in sales situations.
  • Learn to leverage natural strengths and communication style for genuine sales success in MedTech.
  • Build trust naturally, communicate effectively, and navigate complex MedTech sales cycles with confidence.
4
Negotiation:
  • Understand customer communication patterns, stress factors, and decision-making triggers during negotiations.
  • Combine technical expertise with self-awareness to master MedTech negotiation.
  • Gain insights into motivations of different stakeholders (procurement, clinical directors).
  • Strategically guide negotiations towards mutually beneficial outcomes, securing better terms and higher margins.
  • Self-Awareness and Negotiation form the third component of your final examination, ensuring integrated skill application.

Total scope: 50 -64 hours over 8 weeks. Part-time with 6–8 hours per week
Add-On: Content and Structure
1
2
3
1
Add-On Education:
Advanced course in your field of expertise. In addition to the four pillars of the training, you receive specific intensive training from experts from renowned brands.
2
More Deals:
You understand the MedTech market and its sales process. The training leads to increased revenue and improved margins. The training leads to increased revenue and improved margins. You close deals faster, negotiate better terms, and optimize your sales process for higher profitability.
3
Exam according Swiss Standards:
The training concludes with a certificate following Swiss standards. You pass an exam with certification. You become a certified sales expert in the regulated MedTech market.

Total scope: 50 -64 hours over 8–10 weeks. Part-time with 6–8 hours per week
Didactics according to Swiss Standards
Quality Adult Education
Following the guidelines of Swiss Adult Education (SVEB).
Self-study phases with videos and reflection exercises. Interactive live sessions with dialogue and coaching.
  • Experience-based learning through practical examples
  • Self-direction in depth and pace
  • Develop reflection competence
Your Medical Devices
Classic Devices
Pacemakers
Endoscopes for diagnostics
Hip and knee prostheses
Combination Products
Pre-filled syringes
Drug-coated stents
Inhalation systems
Parenteral Devices
Autoinjectors
Pen injectors
Infusion Pumps
Surgical Instruments
Surgical robots
Laparoscopic instruments
Electrosurgical devices
Diagnostic Devices
Blood glucose monitors
Pregnancy tests
Rapid diagnostic tests
Monitoring Devices
Patient monitors
ECG devices
Pulse oximeters
Understanding Medical Devices
(Drop Down)
Classic Devices
Pacemakers and insulin pumps
Endoscopes for diagnostics
Hip and knee prostheses
Parenteral Devices
  • Autoinjectors and pen injectors
  • Infusion pumps and catheters
  • Port systems and elastomer pumps
Diagnostic Devices
  • Blood glucose monitors
  • Pregnancy tests
  • Rapid diagnostic tests
Surgical Instruments
  • Surgical robots
  • Laparoscopic instruments
  • Electrosurgical devices
Combination Products
  • Drug-coated stents
  • Pre-filled syringes
  • Inhalation systems
Monitoring Devices
  • Patient monitors
  • ECG devices
  • Pulse oximeters
Basic Program
  • 8 weeks
  • Online
  • Part-time in Cohort
  • Price 1`950 €
Certified Pro
  • Preparation
  • Certification Included
  • Location:
    Basel (CH)
Price 2`450 €
Cohort System
Our comprehensive training program offers a flexible cohort system. New cohorts start every two weeks, allowing you to join at any point and complete all four sessions in sequence.
You can begin with any session (1, 2, 3, or 4) and continue in a flexible, rotating manner.
How it works:
  • Start with Session 1 → continue with 2, 3, 4
  • Start with Session 2 → continue with 3, 4, 1
  • Start with Session 3 → continue with 4, 1, 2
  • Start with Session 4 → continue with 1, 2, 3
Sales excellence for the MedTech industry. Expertise meets personal development.

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Mo-Tue_Cohort Schedule Overview 2026

Comprehensive training session schedule for all cohorts across Monday/Tuesday sessions. Open the cohort that matches your start date and register.

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Friday_Cohort_Schedule Overview 2026

Comprehensive training Session schedule for all cohorts across Friday sessions. Open the cohort that matches your start date and register.

Complete Schedule
All Cohort Sessions Organized Monday / Tuesday
Cohort 1 Mo/Di
Session 1.1 Mo — 02 Feb 2026
Session 2.1 Mo — 16 Feb 2026
Session 3.1 Mo — 02 Mar 2026
Session 4.1 Di — 17 Mar 2026
Cohort 2 Mo/Di
Session 2.1 Mo — 16 Feb 2026
Session 3.1 Mo — 02 Mar 2026
Session 4.1 Di — 17 Mar 2026
Session 1.2 Di — 31 Mar 2026
Cohort 3 Mo/Di
Session 3.1 Mo — 02 Mar 2026
Session 4.1 Di — 17 Mar 2026
Session 1.2 Di — 31 Mar 2026
Session 2.2 Mo — 06 Apr 2026
Cohort 4 Mo/Di
Session 4.1 Di — 17 Mar 2026
Session 1.2 Di — 31 Mar 2026
Session 2.2 Mo — 06 Apr 2026
Session 3.2 Mo — 27 Apr 2026
Cohort 5 Mo/Di
Session 1.2 Di — 31 Mar 2026
Session 2.2 Mo — 06 Apr 2026
Session 3.2 Mo — 27 Apr 2026
Session 4.2 Mo — 11 May 2026
Cohort 6 Mo/Di
Session 2.2 Mo — 06 Apr 2026
Session 3.2 Mo — 27 Apr 2026
Session 4.2 Mo — 11 May 2026
Session 1.3 Mo — 25 May 2026
Cohort 7 Mo/Di
Session 3.2 Mo — 27 Apr 2026
Session 4.2 Mo — 11 May 2026
Session 1.3 Mo — 25 May 2026
Session 2.3 Mo — 08 Jun 2026
Cohort 8 Mo/Di
Session 4.2 Mo — 11 May 2026
Session 1.3 Mo — 25 May 2026
Session 2.3 Mo — 08 Jun 2026
Session 3.3 Mo — 22 Jun 2026
Cohort 9 Mo/Di
Session 1.3 Mo — 25 May 2026
Session 2.3 Mo — 08 Jun 2026
Session 3.3 Mo — 22 Jun 2026
Session 4.3 Mo — 07 Jul 2026
This comprehensive schedule covers all 9 cohorts across Monday/Tuesday sessions, spanning from February through July 2026. Each cohort completes four training sessions with consistent timing: Monday/Tuesday sessions run 08:30–12:30.
Complete Schedule
Overview Cohort Sessions Organized Friday
Cohort 1 Friday
Session 1.1 Fr — 06. Feb. 2026 — 13:00–17:00
Session 2.1 Fr — 20. Feb. 2026 — 13:00–17:00
Session 3.1 Fr — 06. Mar. 2026 — 13:00–17:00
Session 4.1 Fr — 20. Mar. 2026 — 13:00–17:00
Cohort 2 Friday
Session 2.1 Fr — 20. Feb. 2026 — 13:00–17:00
Session 3.1 Fr — 06. Mar. 2026 — 13:00–17:00
Session 4.1 Fr — 20. Mar. 2026 — 13:00–17:00
Session 1.2 Fr — 03. Apr. 2026 — 13:00–17:00
Cohort 3 Friday
Session 3.1 Fr — 06. Mar. 2026 — 13:00–17:00
Session 4.1 Fr — 20. Mar. 2026 — 13:00–17:00
Session 1.2 Fr — 03. Apr. 2026 — 13:00–17:00
Session 2.2 Fr — 10. Apr. 2026 — 13:00–17:00
Cohort 4 Friday
Session 4.1 Fr — 20. Mar. 2026 — 13:00–17:00
Session 1.2 Fr — 03. Apr. 2026 — 13:00–17:00
Session 2.2 Fr — 10. Apr. 2026 — 13:00–17:00
Session 3.2 Fr — 30. Apr. 2026 — 13:00–17:00
Cohort 5 Friday
Session 1.2 Fr — 03. Apr. 2026 — 13:00–17:00
Session 2.2 Fr — 10. Apr. 2026 — 13:00–17:00
Session 3.2 Fr — 30. Apr. 2026 — 13:00–17:00
Session 4.2 Fr — 08. May 2026 — 13:00–17:00
Cohort 6 Friday
Session 2.2 Fr — 10. Apr. 2026 — 13:00–17:00
Session 3.2 Fr — 30. Apr. 2026 — 13:00–17:00
Session 4.2 Fr — 08. May 2026 — 13:00–17:00
Session 1.3 Fr — 22. May 2026 — 13:00–17:00
Cohort 7 Friday
Session 3.2 Fr — 30. Apr. 2026 — 13:00–17:00
Session 4.2 Fr — 08. May 2026 — 13:00–17:00
Session 1.3 Fr — 22. May 2026 — 13:00–17:00
Session 2.3 Fr — 05. Jun. 2026 — 13:00–17:00
Cohort 8 Friday
Session 4.2 Fr — 08. May 2026 — 13:00–17:00
Session 1.3 Fr — 22. May 2026 — 13:00–17:00
Session 2.3 Fr — 05. Jun. 2026 — 13:00–17:00
Session 3.3 Fr — 26. Jun. 2026 — 13:00–17:00
Cohort 9 Friday
Session 1.3 Fr — 29. May 2026 — 13:00–17:00
Session 2.3 Fr — 05. Jun. 2026 — 13:00–17:00
Session 3.3 Fr — 26. Jun. 2026 — 13:00–17:00
Session 4.3 Fr — 10. Jul. 2026 — 13:00–17:00
This comprehensive schedule covers all 9 cohorts across Friday sessions, spanning from February through July 2026. Each cohort completes four training sessions with consistent timing: Friday sessions run 13:00–17:00, while.
7&Strategy GmbH
My calling: Lecturer
  • Marketing & Sales,
  • Self-Knowledge
  • Leadership
My Passion
  • Sales Coaching
  • Strategic Consulting
  • Business Development
Expertise
  • MedTech / Pharma
  • Automotive
Education
  • Federal Sales Specialist
  • Federal Marketing Specialist
  • Mechanical Engineering Technician
  • Designer / Tool-Mold Designer
  • Toolmaker
Contact details
  • +41 79 456 72 28
Discovery Call
Imprint
Amir Tahric
7&Strategy GmbH
Burgzelglistrasse 2
4322 Mumpf
Switzerland
amir2amirtahricdotcom
M: +41794567228
HR/MWST:CHE-446.746.879
Privacy Policy (GDPR)
General Information We take the protection of your personal data very seriously. This Privacy Policy informs you about the nature, scope, and purpose of the processing of personal data on this website in accordance with the General Data Protection Regulation (GDPR). Personal data means any information relating to an identified or identifiable natural person. Data Controller The data controller responsible for processing data on this website is: 7&Strategy GmbH, Burgzelglistrasse 2, 4322 Mumpf, Switzerland Phone: +41 79 456 72 28 Email: amir2amirtahricdotcom Website: https://sales-academy-medtech.com Hosting This website is hosted by a professional hosting provider. When you visit our website, the hosting provider automatically collects and stores server log files such as: IP address Browser type and version Operating system Referrer URL Date and time of server request These data are processed to ensure technical stability, security, and proper display of the website. The legal basis for processing is Art. 6(1)(f) GDPR (legitimate interest). Contact Form & Communication If you contact us via contact form, email, or booking form, we process the following data: Name Email address Phone number (if provided) Message content The data are processed solely for the purpose of responding to your inquiry.Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures) Art. 6(1)(f) GDPR (legitimate interest in communication) We store your data only as long as necessary to process your request. Registration & Training Enrollment If you register for a training program, we process data necessary for contract fulfillment, such as: Full name Billing address Email address Payment information Company name (if applicable) Legal basis: Art. 6(1)(b) GDPR (performance of a contract) Your data will be stored in accordance with applicable commercial and tax retention obligations. Cookies Our website may use cookies. Cookies are small text files stored on your device. We use: Technically necessary cookies (required for website functionality) Optional analytical or marketing cookies (only with your consent) Legal basis: Art. 6(1)(f) GDPR (necessary cookies) Art. 6(1)(a) GDPR (consent for non-essential cookies) You may disable cookies in your browser settings at any time. Analytics Tools (if applicable) If analytics tools such as Google Analytics are used, data processing is based on your consent (Art. 6(1)(a) GDPR). Collected data may include: IP address (anonymized) Device information Pages visited Time spent on pages You may withdraw your consent at any time. Data Sharing We do not sell or rent personal data. Personal data may be shared with: IT service providers Hosting providers Payment providers Legal authorities (if required by law) All service providers are contractually bound to data protection compliance. International Data Transfers If data are transferred outside the EU/EEA, this will only occur where appropriate safeguards are in place (e.g., Standard Contractual Clauses or adequacy decisions). Data Retention Personal data will be stored only as long as necessary for the purposes described above or as required by statutory retention periods. Your Rights Under GDPR You have the right to: Access your personal data (Art. 15 GDPR) Rectification (Art. 16 GDPR) Erasure (Art. 17 GDPR) Restriction of processing (Art. 18 GDPR) Data portability (Art. 20 GDPR) Object to processing (Art. 21 GDPR) Withdraw consent at any time (Art. 7(3) GDPR) You also have the right to lodge a complaint with a supervisory authority. Data Security We implement appropriate technical and organizational measures to protect your data against loss, misuse, or unauthorized access. Changes to This Privacy Policy We reserve the right to update this Privacy Policy to comply with legal requirements or to reflect changes in our services. Last updated: March 2026.
General Terms and Conditions (GTC)
General Terms and Conditions (GTC) – Sales Academy MedTech – Online Course – Organizer: 7&Strategy GmbH, Basel, Switzerland
As of: March 2026
  1. Scope of Application: These General Terms and Conditions (GTC) govern all contractual relationships between 7&Strategy GmbH, Basel (hereinafter "Academy") and the participants of its courses. By registering, the participant agrees to these GTC. Swiss law applies exclusively, in particular the provisions of the Swiss Code of Obligations (CO). The place of jurisdiction is Basel, Switzerland.
  1. Formation of Contract: The contract is concluded upon written registration (online or by email) and subsequent confirmation by the Academy. Every confirmed registration will be carried out. There is no minimum number of participants required.
  1. Scope of Services: The course is conducted online using a cohort system. The scope of services is defined by the current program description at https://sales-academy-medtech.com/. The Academy reserves the right to: further develop content didactically, replace instructors if necessary, adjust dates for organizational reasons.
  1. Language of Instruction: The language of instruction is generally English. If all participants are German-speaking, the course may be conducted entirely in German.
  1. Participation Requirements: Participants agree to: have a stable internet connection, activate camera and audio during live online sessions, actively participate in classes. If camera or audio is permanently disabled or technically not possible, the respective module will be considered not attended. The Academy assumes that assigned self-study and preparation tasks are completed independently. Completion of all mandatory modules is required for admission to the examination.
  1. Fees and Payment Terms: The course fee must be paid in full no later than 30 days before the course start date upon receipt of invoice. Participation is only secured after full payment has been received. VAT: If there is no taxable legal entity in Switzerland, invoicing is generally done without Swiss VAT. If a Swiss taxable entity exists, the legally required Swiss VAT will be charged. Add-on modules, electives, and examination fees are not included in the base price and will be invoiced separately.
  1. Default of Payment: In the event of default of payment, the following provisions apply: Interest on arrears of 5% p.a. in accordance with Art. 104 CO will be charged. Additionally, a reminder fee may be charged. The Academy is entitled to exclude participants from classes until full payment has been received. Amounts already paid will not be refunded in such cases.
  1. Withdrawal by Participants (Cancellation Policy): Withdrawal must be made in writing. Up to 30 days before course start: free cancellation. 29 to 11 days before course start: 50% of the course fee is due. From 10 days before course start or in case of no-show: 100% of the course fee is due. Examination fees already paid are non-refundable. There is no entitlement to a substitute participation or postponement.
  1. Missed Modules: Missed modules may – subject to available capacity – be made up for an additional fee. There is no legal right to repetition.
  1. Examination and Certification: The examination to obtain the certificate is conducted exclusively on-site. The examination fee is due separately and is non-refundable. Prerequisite for participation is the full completion of all mandatory modules. Upon successful completion, a certificate from 7&Strategy GmbH will be issued.
  1. Cancellation or Postponement by the Academy: The Academy is entitled to postpone courses for important reasons (e.g., illness of the instructor, force majeure, official orders). In the event of a complete cancellation by the Academy, course fees already paid will be fully refunded. Further claims, in particular for damages or reimbursement of travel or accommodation costs, are excluded.
  1. Force Majeure: In the event of force majeure (e.g., natural disasters, pandemics, official measures, power outages, cyberattacks) that make performance impossible or unreasonable, the Academy is entitled to: postpone dates, conduct classes in an adapted format, or withdraw from the contract. In such cases, further claims are excluded.
  1. Recordings (Recording Clause): The Academy is entitled to record online sessions for documentation and quality assurance purposes. Participants consent to being included in such recordings by participating. Recordings will not be shared or published without separate consent. Participants are prohibited from making their own recordings or screenshots.
  1. Confidentiality: Participants commit to maintaining confidentiality regarding: company-related information of other participants, internal strategies, case studies and materials, confidential content from company cohorts. This obligation applies indefinitely.
  1. Data Protection: The processing of personal data is carried out in accordance with the Academy's separate Privacy Policy, in compliance with the Swiss Data Protection Act (DSG) and – where applicable – the EU GDPR.
  1. Liability: The Academy is liable exclusively for damages caused by intentional or grossly negligent conduct. Liability for indirect damages, lost profits, or expected revenues is excluded. The course constitutes continuing education; no specific economic success is owed.
  1. Copyright: All course materials and content are protected by copyright. Reproduction, distribution, or commercial use is prohibited without the express written consent of the Academy.
  1. Severability Clause: Should any provision of these GTC be wholly or partially invalid, the validity of the remaining provisions shall not be affected.
Disclaimer
  1. No Guarantee of Success All teaching content, materials, methods, and recommendations provided within the Sales Academy MedTech program are for educational purposes only. The Academy does not guarantee any specific commercial, financial, professional, or career-related results. Participation in the program does not create any obligation on the part of the Academy to achieve measurable business outcomes. No warranty is given regarding: Revenue increase, Deal closures, Career advancement, Market performance, Certification outcomes. Any implementation of learned strategies is at the participant’s own responsibility and risk.
  1. No Binding Advisory Relationship The training does not constitute: Legal advice, Regulatory advice, Tax advice, Binding business consultancy, Medical or compliance certification advice. Participants remain solely responsible for compliance with applicable regulatory frameworks in their respective markets.
  1. Confidentiality & NDA Policy All training content provided in standard open cohorts is free from Non-Disclosure Agreements (NDA) or confidentiality restrictions. Participants acknowledge that open cohort discussions may include contributions from other participants and that such exchanges occur at their own discretion. Corporate / Homogeneous Company Cohorts: For homogeneous company cohorts (6 or more participants from one organization), the following applies: Upon written request, the Sales Academy MedTech and its involved lecturers are willing to sign a reasonable confidentiality agreement (NDA) provided by the contracting company. Such NDA must be submitted prior to course commencement. The Academy reserves the right to review and negotiate NDA terms to ensure proportionality and feasibility.
  1. Intellectual Property Protection While no NDA applies to standard open cohorts, all training materials remain protected by copyright. Participants may not: Reproduce, Distribute, Record, or Commercially exploit any content without prior written consent of 7&Strategy GmbH.
  1. Limitation of Expectations Statements regarding increased revenue, improved margins, negotiation success, or market positioning are illustrative descriptions of potential benefits and do not constitute legally binding promises of performance.
  1. Stand: March 2026 Sales Academy MedTech 7&Strategy GmbH, Basel, Switzerland